Our Story

Sweet & Humble Beginnings

Founded by a woman seeking to improve the nutrition in her children’s snacks, Betty Lou’s stands apart as a trailblazer in healthier, more responsible snacking. More than 40 years ago, Betty Lou identified poor ingredient choices as a problem and built a business around addressing that problem. With one of her young son’s having a wheat allergy, her recipes were crafted without gluten, long before gluten-free products were popular. From these humble beginnings, Betty Lou’s has grown into a national brand consciously selecting healthy ingredients and eliminating refined sugars, saturated fats, hydrogenated oils and any artificial ingredients. As passionate as she is innovative, the woman who started it all is still intrinsic in day-to-day operations.

Snacks for All

Betty Lou’s sources better, natural ingredients that appeal to all who care about their health, while also catering to more restrictive diet choices and challenges. Celiac, diabetic, clean eater, vegan and more, whatever path you are on, Betty Lou has got your snack needs covered.

Business of Wholesome since 1978

The term “delicious” speaks to Betty Lou’s practices as much as it does to the entire product line. With intense scrutiny of every ingredient, Betty Lou’s answered a call for snack cognizance when the industry was trending the exact opposite direction. Today, with over 4 decades of experience, the Betty Lou’s brand remains on the forefront of food safety and quality assurance, taking steps to go above and beyond wherever possible.

Community

Caring for the local community that's been our home is important to us. As a company, we give back to schools, organizations, community groups, and community action assistance groups by annually donating nutritious gluten-free products that help families across the state of Oregon.